Tony & Chelsea Northrup gave 1,500 photographers a blind poll and had them pick the image with the best color in several different scenes, including portraits in different lighting and outdoor photos. Which camera brand do you think got the most votes when it comes to color science : Canon, Nikon, Sony, or Fuji ?
Check out the video below to find the answers.
The results for the brand loyalty
- Canon has the highest brand loyalty. Canon users picked an image 3.1 times more likely if marked with “Canon” than with a number, even though it was not a Canon image.
- Sony 2.2x
- Nikon 1.5x
- Fujifilm 1.4x – the lowest brand loyalty. According to Tony “ Maybe Fujifilm users are the most rational people“
The results for the best colors
- Sony (1,336)
- Fujifilm (227)
- Nikon (-518)
- Canon (-605)
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