Sony a7R III Firmware Update Ver.1.10 Released

Great News!! Sony has released the new firmware update Ver.1.10 for the Sony A7R III full-frame mirrorless camera.

Firmware v1.10 adds the 0.5 sec delay setting to the menu so users can halve the current shortest time between frames taken with the camera in Pixel Shift Shooting mode. Previously, delays of 1-30 seconds could be selected. The move will reduce the total amount of time the pixel shift mode takes to record the images it needs, so perhaps will also reduce the risk of movement in the subject.

Users can now also use exposure bracketing in silent mode when recording uncompressed Raw files, and the focus assist peaking display can be tuned when shooting in S-Log mode. Sony says it has improved the general stability of the camera and has fixed problems it had with Eye AF failing in when used with certain settings. … Continue reading


Zeiss Loxia 25mm F2.4 Lens In Stock and Shipping

Great news for full-frame Sony E-mount users!! The manual focus Zeiss Loxia 25mm f/2.4 lens is now in stock and shipping from several camera stores in US.

The wide angle lens for Sony E-mount is well-suited for street and travel photographers who want high-quality images. The optical design of the Distagon lens, with its cutting-edge technology and T antireflective coating by ZEISS. 

The ZEISS Loxia 25mm f/2.4 lens is priced for $1,299 in US… Continue reading


Sigma 70mm F2.8 DG Macro Art Lens Priced $569, Available for Pre-Order

Excellent news!! Sigma announced the US price and release date of Sigma 70mm f/2.8 DG MACRO Art lens. The price for the bright macro optic is $569.00 and now available for pre-order.

The dust- and splash-resistant Sigma lens will be available for Sony E-mount cameras as well as Canon EF, Nikon F mount DSLRs. Check out the major stores below.

Sigma 70mm f/2.8 DG Macro Art Lens for Canon EF: $569 at B&HAdorama.

Sigma 70mm f/2.8 DG Macro Art Lens for Sony E: $569 at B&HAdorama.

Sigma 70mm f/2.8 DG Macro Art Lens for Sigma SA: $569 at B&HAdorama. … Continue reading


Tamron 28-75mm f/2.8 Di III RXD Lens Priced $799, Available for Pre-Order!

Great News! The Tamron 28-75mm f/2.8 Di III RXD lens (Model A036) now available for pre-order. The first third-party that is created natively for the Sony full frame E-mount is priced for $799.

The new high-speed lens offers a minimum focus distance of 19cm/7.5in at wide-angle, will measure 11.7cm/4.6in long and weigh in at 19.4oz/1.2lb. Tamron claims the lens will offer excellent optical performance and high-quality bokeh. An ‘RXD’ stepping motor autofocus unit provides quiet operation for video applications, and the whole thing will be moisture-resistant.

The standard zoom can be found at major stores in US. Check out the pre-orders at AmazonBhphotoAdorama. … Continue reading


New Laowa Lenses: 10-18mm FE, 100mm f/2.8 2X Macro, 17mm f/4 and 4mm f/2.8

Venus Optics announced four new Laowa lenses: 10-18mm FE, 100mm f/2.8 2X Macro, 17mm f/4 and 4mm f/2.8.

The Laowa 10-18mm f/4.5-5.6 FE Zoom is currently the widest zoom lens available for Sony full frame E-mount cameras. The 100mm f/2.8 2:1 Macro is the 2nd member of Laowa 2:1 macro line-up. The Laowa 17mm f/4 GFX is currently the widest available native lens option for Fujifilm G-mount cameras. The 4mm f/2.8 Fisheye MFT delivers aunique circular fisheye field of view on Micro four thirds cameras.

All four lenses will be available for trial at Venus Optics’ booth (T225) in Beijing P&E Imaging fair during 3rd-6th May 2019. They are expected to be shipped in mid/late 2018. … Continue reading


Sony A7 III in Stock and Shipping in US

The new Sony A7 III full frame mirrorless camera is now available and in stock and shipping in the US.

Sony has expanded its full-frame Alpha 7 range, introducing the Sony A7 III. With a price tag of $1,999, the camera boasts a new backside-illuminated, 24-megapixel sensor and 4K video recording with S-Log. It can also shoot full resolution pictures at up to 10fps and has a quad-VGA OLED viewfinder.

Sony A7 III camera is also the new best seller in mirrorless cameras at Amazon, followed by Sony A6000 and Sony A7R III. … Continue reading


Sony A7S III announcement might happen before July 2018

Sony A7S III announcement date is rumored to take place in the near future as a listing on Amazon.de shows a A7s III book to be released on July, 2018.

The replacement to the A7s Mark II camera is on the horizon with many improvements expected over its predecessor.

Amazon Germany currently listed a book called “Sony a7 III / a7S III: For better photos right from the start!” available for pre-order online. The release date of the book is set for July 2, 2018. If we take into account that Sony A7S III has not been announced yet, can it be giving us information about the date of the announcement? Let’s look at the details before the Sony A7S III announcement happens. … Continue reading


Meyer-Optik-Görlitz Unveils Nocturnus III 50 f0.95 Lens

Meyer-Optik-Görlitz launches new Nocturnus III 50 f0.95 with mounts for Sony-E, Fuji-X and Leica M cameras.

The new Nocturnus has a minimum focus distance of 50 cm and weighs 790 grams. The new mechanical design of the Nocturnus III makes this lens also an interesting option for videography: Manual focus control and the step less aperture ring operate almost silently.

Like its predecessor, the new Nocturnus comes with a focal length of 50 mm and an aperture range from f0.95 to f11. Thus, the lens features a lot of versatility both when shooting in available light conditions and in terms of depth-of-field. Its 15 aperture blades with anti-reflective coating, make the new Nocturnus III 50 f0.95 a unique tool to create a pleasant bokeh with circular highlights whilst creating great sharpness in the focused areas.  … Continue reading


Sony A7 III gets DxOMarked with 96 Points

DxOMark has just tested the newly announced Sony a7 III (Amazon | B&H | Adorama). The overall score is 96 points, placed between the high-speed A9 and high-resolution A7R III.

Sony A7 III now is the new best seller in mirrorless cameras at Amazon, followed by Sony A6000 and Sony A7R III.

This is an amazing result for a entry-level full frame camera that costs a lot less than both the A7rIII and A9. Sony a7 III Has Better Dynamic Range and High ISO Performance than a7 II. … Continue reading


Tamron 28-75mm F2.8 Di III RXD Lens Price for Sony Around $850!

The new Tamron 28-75mm f/2.8 Di III RXD lens for Sony E-mount is priced around $850 in China. The release date of the lens will be from mid-2018.

This is the Tamron’s first ever lens for the Sony full-frame E-mount system. The standart zoom lens will offer excellent optical performance and high-quality bokeh. An ‘RXD’ stepping motor autofocus unit provides quiet operation for video applications, and the whole thing will be moisture-resistant.

If you want to get notified when the Tamron 28-75mm f/2.8 Di III RXD lens becomes available for pre-order, check out B&H Photo. … Continue reading