Tony Northrup: “Micro Four Thirds is DEAD”

Tony Northrup believes the micro four thirds is dead and he is open to other thoughts! So, what do you think about this? Is the Micro Four Thirds system dead?

He says no company will ever tell you when an entire system is dying. Also underlines that smartphones are the real compact cameras nowadays. I think in 5 years time Panasonic will first wait and see how much profit they can make with new full frame mirrroless system. It won’t be dead until they have a selling FF mirrorless line up of cameras and lenses. … Continue reading


Canon RF 28-70mm f/2L USM Lens Review: Greatest Zoom EVER for EOS R

Tony Northrup has tested the Canon RF 28-70mm f/2L USM lens and compared it to the Canon 24-70mm f/2.8L II and the Canon EOS R with RF 24-105mm f/4L IS.

Finally he said the Canon RF 28-70mm f/2L USM lens is the greatest zoom lens ever for Canon EOS R full frame mirrorless camera. … Continue reading


7Artisans 12mm f/2.8 Mirrorless Lens

The 7Artisans 12mm f/2.8 is a fast manual focus lens for mirrorless cameras. The bright wide-angle optic is available in Canon EF-M, Sony E, Fujifilm X and Micro Four Thirds mount.

7Artisans 12mm f/2.8 is a classic style lens designed with consideration of balance with the camera body and portability. Aluminum alloy is used as the material of the appearance, and it has become a fine finish.

The 7Artisans 12mm f/2.8 is a perfect choice for landscape and indoor photography. Check out the additional 7Artisans 35mm f/1.2 mirrorless lens coverage. 7Artisans lenses are sold at: AmazonUS | AmazonUK | AmazonDE | eBayUS. … Continue reading


7Artisans 35mm f/1.2 Mirrorless Lens

The 7Artisans 35mm f/1.2 is a fast manual focus lens for mirrorless cameras. The bright prime optic is available in Canon EF-M, Sony E, Fujifilm X and Micro Four Thirds mount.

7Artisans 35mm f/1.2 is a classic style lens designed with consideration of balance with the camera body and portability. Aluminum alloy is used as the material of the appearance, and it has become a fine finish.

The 7Artisans 35mm f/1.2 is a perfect choice for portrait and street photography. Check out the additional 7Artisans 35mm f/1.2 mirrorless lens coverage. 7Artisans lenses are sold at: AmazonUS | AmazonUK | AmazonDE | eBayUS. … Continue reading


Zeiss Batis 40mm f/2 CF Lens Announced, Price: $1,299

Zeiss has announced the new Batis 40mm f/2 CF (Close Focus) lens for full-frame mirrorless cameras. According to Zeiss this is “the most versatile lens in the Batis family.”

The new  lens is designed specifically for Sony E-mount full-frame mirrorless cameras. The Batis lineup now covers five focal lengths ranging from 18mm to 135mm.  Check out all the Batis lenses at major stores for availability (B&H Photo Video | Adorama | Amazon).

The Batis 40mm f/2 CF has a minimum focusing distance of 9.45 inches (24cm) with a maximum reproduction ratio of 1:3.3. The new Zeiss Batis 40mm f/2 CF will be available in November 2018 with a price tag of $1,299. … Continue reading


Fujifilm G Mount Lens Roadmap Announced (GF 100-200mm f/5.6, 45-100mm f/4, 50mm f/3.5)

Photokina 2018 : In addition to the Fujifilm Instax Square SQ20 Hybrid Instant Camera and Fujifilm GFX50 R Medium Format Mirrorless Camera, Fujifilm also announced the latest development of the G Mount Lens Roadmap for the GFX system of medium format mirrorless cameras.

The latest roadmap adds the new FUJINON GF 100-200mm F5.6 R LM OIS WRtelephoto zoom lens, GF 50mm F3.5 R LM WR compact prime lens and GF 45-100mmF4 R LM OIS WR mid telephoto zoom lens. With the addition of these lenses, the GF lens lineup includes a total of eleven lenses covering focal lengths from 23 to 350mm (equivalent to 18-277mm in the 35mm format), to support a wide range of shooting scenarios and photographer needs. … Continue reading


Capture One software now compatible with Fuji GFX and X series cameras

Capture One software from Phase One is now compatible with Fujifilm GFX and X Series cameras supporting RAW conversion and tethered shooting.

Future development will integrate Fujifilm Film Simulations with Capture One and provide enhanced tethered support for select professional Fujifilm cameras.

  • Capture One Pro 11.3
  • The latest version of Capture One software
  • Capture One Pro FUJIFILM 11.3
  • Capture One software with RAW conversion and tethered shooting exclusively for FUJIFILM GFX and X Series cameras.
  • Capture One Express FUJIFILM 11.3 (free)
  • Capture One software limited to RAW conversion, exclusively for FUJIFILM GFX and X Series cameras.

… Continue reading


Venus Optics Announces 8 New Laowa Lenses for Photokina 2018

Venus Optics, the camera lenses manufacturer who had previously launched a number of unique Laowa camera lenses, to unveil 8 new and unique lenses in Photokina.

The Photokina 2018 event begins on September 26. It will be the home to numerous new cameras, lenses, and other products related to the digital imaging industry for about one week.

Companies will have the chance to get a lot of exposure therefore they cannot afford to miss this trade fair.  Venus Optics is one of them and they are going to announce 8 new Laowa lenses, below are the list of new lenses:

  • Laowa OOOM 25-100mm T/2.9 Cine
  • Laowa 7.5mm T2.1 Cine
  • Laowa 9mm T2.9 Zero-D Cine
  • Laowa 12mm T2.9 Zero-D Cine
  • Laowa 17mm f/1.8 MFT
  • Laowa 12mm f/1.8 MFT
  • Laowa 9mm f/2.8 Zero-D (DJI DL)
  • Laowa 9mm f/2.8 Zero-D MFT
  • Laowa 10-18mm f/4.5-5.6 FE
  • Laowa 100mm f/2.8 2X Ultra Macro APO
  • Laowa 17mm f/4 GFX Zero-D
  • Laowa 4mm f/2.8 Fisheye MFT

… Continue reading


Sony FE 24mm f/1.4 GM Lens Features, Price:$1,398

Here is everthing you need to know about the Sony FE 24mm f/1.4 GM Lens including features, construction, impressions and hands-on videos.

The new FE 24mm F1.4 GM utilizes Sony’s most advanced optical technologies to satisfy the needs of the most demanding photographers. The lens is the most compact and lightweight in its class measuring approx. 75mm x 92mm (3.0 x 3.64 inches) and weighing only 445 grams (15.7 ounces), with a filter diameter of 67mm.

The FE 24mm F1.4 GM has 10 groups with 13 elements, including two XA (extreme aspherical) and three ED (Extra-low Dispersion) elements. Sony’s Nano AR Coating is applied to reduce lens flare and ghosting. The US price for this lens is $1,398, check availability at Amazon | B&H Photo Video. … Continue reading


Sony to Announce FE 24mm f/1.4 GM & FE 135mm f/1.8 GM Lenses

Sony will allegedly announce the FE 24mm f/1.4 GM and FE 135mm f/1.8 GM lenses on September 20. Previous rumors said that Sony will have a product announcement on September 18, now it seems journalists will have two days time to play with the new gears before the official announcement on September 20.

Sony and Zeiss will hold a major product announcement and introduce new gears to photo enthusiasts. As we know that Zeiss is on the verge to announce Batis 40mm FE while Sony introduce the FE 24mm f/1.4 GM and FE 135mm f/1.8 GM lenses.

Currently the GM lineup consists of the mid-range FE 24-70mm f/2.8 GM zoom, a near-perfect FE 85mm f/1.4 GM portrait prime, and a telephoto staple in the form of the FE 70-200mm f/2.8 GM OSS. … Continue reading